hether
it be a poolside party for neighbors and friends or an elegant
black tie affair for 300 plus guests, finding the perfect
caterer will make the event run smoothly and professionally,
and also relieve a tremendous amount of stress. This article
will serve as a guide to ensure that success.
- Rule number one Have a legal pad of
paper and pen ready for each meeting and phone call.
Begin files for each facility, noting date, time, and
person whom you speak with. This will become most useful
as the selections are narrowed down, and you persist
with follow-up questions.
- Rule number two If you do not receive
a call back within three business days, make one more
attempt and move on. Do you really want to trust your
event to a company that cannot return a phone call?
- Rule number three Relax and have some
fun with this. Think about the priorities that can
make your event an affair to remember. Also, dont
take it all on yourself. Ask friends and family for
ideas that have worked for them and trust the professionals
throughout the process.
- Rule number four Be certain as to when
you want the date and time of your event. That is the
first thing a caterer is going to be asking you. And
their next question will be about the specific type
of event, so be prepared.
- Rule number five Know your budget.
It is important for you to know where your financial
limits are. And stay on your budget. You may not get
a topnotch champagne party with your price structure,
but you may be able to plan an elegant brunch or breathtaking
dessert party instead.
So, with these rules in mind, you are now ready to explore
The Top 10 Questions in planning a catered
event. At the outset, remember not to be intimidated.
Choose the caterer that best relays the sense that your
event is as important to them as it is to you.
Obviously, weddings are different than corporate wine
dinners but the following 10 areas are at the crux of
every successful catered event:
Question #1: Do they have packets of information and brochures
to send you before you meet with them?
This will give you preliminary background information
about the facilities and some general pricing, to verify
whether it is within your budget. These materials will
also give you the opportunity to make a list of questions
ahead of time. (i.e. Are there facilities on the premises
to have a ceremony? Can you have a poolside cocktail
party? Are certain times of the year blocked out. Hoildays
for instance.)
Question #2: What does the price include?
If you are renting a facility, you need to know what
specific items are included in the rental, i.e. linens.
(Get specifics in writing and remember to watch out
for hidden costs involved.)
Question #3: Exactly what will the room look like for
your event?
Are there floor plans to choose from? How many tables
are there? What are the size of the tables? How flexible
is the area? (Get these details noted and signed into
the contract in case future questions arise.)
Question #4: How many events does this caterer have booked
for your day?
Knowing if there is a large event finishing right before
yours or soon after is most important. You do not want
to feel rushed nor chance that the room or area will
not be ready on time. Remember, things happen. Guests
arrive late, guests arrive early, make sure they can
handle these typical situations flawlessly and professionally.
Question #5: Will the same person who is booking your
event be there to oversee things on your date?
This is most important. If you establish a relationship
with someone and at the last minute someone else steps
in, all your requests, even well documented, may not
fall into place. Do they have their teamwork together?
Is there another event or situation that could take
the staffing and attention away from you? How do they
deal with this?
Question #6: What are all the rules for deposits and
refunds?
Are there administrative costs or hidden items that
might pop up at the end? Can you place a cap on such
expenses like the bar? (Perhaps open bar for the first
hour fits more into your budget. If you are having
wine served, it is customary to be charged for each
bottle that is opened, but make sure that they are
opening only as needed.) When do the final guest counts
need to be submitted? Remember, caterers need to buy
the food and staff accordingly. Bad weather or not,
the show must go on.
Question #7: To what degree are you allowed to decorate?
More importantly, what is off-limits, decoration wise?
(Red rose petals are out for almost all places. They
stain the carpeting and tile and are a hazard, as is
glitter and confetti.) In your contract make sure that
you will not be charged a maintenance fee for decor,
etc. left behind.
Question #8: What are the menu options?
Be creative here. Ask to see sample menus, as well
as menus from prior events. Can you have a tasting?
For larger events a tasting is usually encouraged by
the caterer to guarantee that you will be happy with
your selections and to help make final pairings and
decisions, relating to how much food is the right amount?
If you are like me, there is always too much, but often
people forget how long guests have been waiting to
eat. Wedding guests have usually traveled and have
already attended the ceremony and grow hungry while
awaiting the bridal party. Too many hors doeuvres
and you might take away from a spectacular entree presentation.
Question #9: What type of equipment is available and
what do you need to rent?
And, just who is responsible for getting the rentals
and what is the pricing? What are the rules on entertainment?
Is staging provided? Microphones? Dance floor? Outside
events may have time limitations for music, so make
sure you ask specifics.
Question #10: May you talk with references?
Trust me, the good ones have plenty of satisfied customers
guests that are more than happy to share their experiences.
As part of their comprehensive portfolio, this request
should be easily fulfilled.
When all these questions have been researched, you should
come away with a feeling of confidence and competency.
Of course, there will almost always be some anxiety, the
jitters, around the event. If the 10 questions listed
above are adequately covered, then you have done as much
as humanly possible to ensure that a good time will be
had by all.
Remember, this is YOUR special event, plan it the way
you want it to happen and then relax, take a deep breath,
and enjoy your event knowing that you did all that could
be done!
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